How To Add Human Connection On Your Website To Add Trust And Increase Sales

It can be difficult to inspire the trust needed to convince a site viewer to purchase a product, especially if the product is expensive or could manifest issues that requires ongoing contact with the online retailer. High end jewelry falls into this category, custom made items, high priced electronics and so on.

You already know some of the ways to build trust such as providing clear photos of the product from all angles, creating a complete description, making your shipping and return policies very clear, providing an address and telephone number for contact with a live person. You should already have these strategies in place. Once you do, think about expanding the human touch component of your website.

The human touch comprises those elements that help your buyer feel confident that there is a fair, caring person who will stand behind the products and services offered. The address and telephone number are a good start but you can do much more rather easily. Here are some tips.

1. Post photos of your office and inventory area. You probably do not have a bricks and mortar worthy work space and that is fine. Depending on what you sell and how your space looks, it may be a big help to show someone that you really do have a stock of the kind of item they want to buy or display a photo of a staff member on the phone with a customer or your pick and packers carefully wrapping an item for shipment.

2. Write a short history of your company. People love to know about online ventures and every story is interesting. Talk about how you got started, how long you have been in business, why you are different and better and where you are headed. Can you see how this sort of content can give you a great chance to build trust?

3. Add a separate page with your philosophy or your approach to business. It is a great place to talk about being the best, looking for quality or value, putting the customer first and all of those good things that can sound hollow when written on a home page but make a statement of philosophy really sing.

4. Write bios for your staff, even the folks who are not in management. Buyers love to hear that Cindy, the administrative assistant, is also working on a degree in marketing, has six cats and embarrasses her boyfriend with her singing on karaoke nights. These details make people real, allow buyers to identify with them and feel more confident about buying. Of course, beware of revealing any info that could be used in the wrong way or lead to the wrong kind of attention. You and your employees will need to be the judge.

Now, once you have done these things, be sure that you add Meta tags so that search engine spiders will note the photos and the new content. You can also very easily sprinkle important key words throughout your history and the biographies. All of these techniques can generate additional traffic to your site.

Article Source: http://www.internet-marketing.freearticledirectories.com

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