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If you're using a opt-in page to promote your most recent e-book, online seminar, e-course or audio program, but are not receiving the reaction you want, here are a few tips on how you will be able to improve the response on your opt-in page. To begin with, for those of you who don't know what a opt-in page is, here's a short definition. A squeeze page, also known as an opt-in page, is a webpage that when visitors visit it, they are asked to opt-in to some type of directory in order to get more information. The squeeze page usually has a list of benefits the visitor will receive once they supply their e-mail address. Here are 5 ways you can improve those pages. 1. Bulleted Benefits. In the first place your opt-in page should have an inventory of advantages that your prospect can obtain once they opt-in to your list. The benefits should have what is known in the copywriting world the four U's.; Urgency, Useful, Unique and Ultra Specific. By opting-in to your list your prospect should receive one thing of value to them. That couldThat might be anything that will help show them how they can lose weight quickly, create more and more money, live a healthier lifestyle, etc. In other words, your copy must give something that your prospect can't live without and in order for them to get it; they have to provide you their e-mail address. 2. Add Audio. An audio message together with the copy on your page can give the prospect more and more reasons why they should offer you their e-mail address. Your audio message ought to contain benefits that aren't listed by the copy on your page. Audio ought to be used as a supplement to the bullet copy on your page, not just reiterating what is written on the page. There are several software programs that you'll be able to use to put audio on your opt-in pages. You'll be able to try Audio Generator, Instant Audio.com, Audio Flash, or Internet Audio Plus. A Straightforward Google search can aid you find these and other audio software programs. 3. Add Video. You'll use video to point out a preview of what is in your report, course, etc. You can even use video to show statistics or something else that may demonstrate what you are attempting to sell to your prospect. Or you'll be able to just place up a video of simply yourself talking about your product and what the prospect can receive just by giving you their name and e-mail address. One software program that you'll be able to use to place video up on your opt-in page is Camtasia. Once once more simply do a Google search and you'll find this and different video software programs. 4. Offer Your Prospect A Free Special Report Simply For Opting-In. This works particularly well if you're trying an e-book or some sort of e-course, or a teleseminar. Give your prospect a free report simply for opting-in. Offer them with a very little little bit of valuable data and then towards the end of the report allow them to consider that they will learn more concerning what you have to offer by inviting them to register for your teleseminar, or by signing up for your e-course, etc. 5. Provide A Link To A Preview Of What Your Prospect Will Get Once They Opt-In. This works well if you are making an attempt to sell an e-book or an e-course. You'll be able to provide a link which can take your prospect to a free chapter of your e-book, a sample of your audio series or a sample of your e-course. The prospect can get a sample of what you're providing while not giving you their e-mail address. If you offer enough quality data on that link it just could persuade enough prospects to opt-in. Squeeze Pages are an excellent method to get prospects to provide you with their e-mail address. Once you have their e-mail info you're free to follow up with them and let them understand about different productsyou have to offer.
Article Source: http://www.internet-marketing.freearticledirectories.com
Alfredo Trabulsi is a freelance copywriter and Home Business Consultant. Alfredo designs brochures, press releases and web pages. To download Alfredo's Free Report, "Squeeze Page Secrets" go to squeezepagemastery.home-biz-consulting.com/SqueezePageSecrets.PDF You can also keeo up to date by reading his Blog at www.home-biz-consulting.com
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